Your B-BBEE partner in media monitoring

Backed by media monitoring expertise and world-class technology, Ponelelo offers media intelligence to power your brand.

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Ponelelo Media Monitoring is a proudly South African initiative with
Level 2 B-BBEE compliance. We track your brand or organisation
mentions across various media channels in Southern Africa.


Media monitoring
for print, TV,
radio, websites
and blogs.

Social media tracking
on Twitter, Facebook,
Instagram and

and data reports.

Media analysis
for sentiment,
reputation and

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Online Platform

Ponelelo centralises all your media coverage, from traditional media to social media, onto a streamlined platform.

Your media clippings are available minutes after they have been published, posted or broadcast.

Data Reports

Your media coverage reports are delivered via email and can be downloaded from the Ponelelo platform.

Ponelelo’s reports segment your data so you get accurate, targeted media intelligence.

Media Metadata

In-depth information is provided on every media clipping, such as the media source that has mentioned your brand as well as the headline, page number, date and byline, along with the time and duration of broadcast clippings.

In addition, we show the circulation, readership, audience, region, language and impressions of the media source.


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Ponelelo Media Monitoring provides agencies and organisations with
media monitoring services and media intelligence. We track brands
across print publications, radio and TV stations, websites, blogs and
social media platforms.

We measure and analyse this data to bring you sentiment, reputation
and favourability insights into your brand’s media coverage.

Ponelelo Media Monitoring (Pty) Ltd is B-BBEE Level 2 compliant. It is
owned by the Ponelelo Trust, which has 100% shareholding in
Ponelelo Media Monitoring. This South African registered trust benefits long-serving
employees of Newsclip Media Monitoring (Pty) Ltd, a brand tracking
company in South Africa.

The Newsclip employees are responsible for Ponelelo’s client relations.
Ponelelo has white-labelled Newsclip’s media coverage delivery platform.
It receives its raw data from the Data Factory, which is run by
Newsclip’s media processing department. B-BBEE Badge


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+27 10 020 5256

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Cnr J.G. Strydom & Springhaas Road, Constantia Kloof, Roodepoort